Jim Beam

My favorite project from 2020, appropriately featured at the end of the year. It was our last pre-covid shoot ever and all subsequent jobs with JB and others were done remotely through live-streaming, including our campaign extensions for the new Jim Beam flavors and the RTD cans, which will be released in 2021. The full production was a pleasure from beginning to end on all of our JB shoots throughout the year, thanks to the fantastic creatives involved. SFX by Makoto Aoki / Swell, real ice by Okamoto Studio, beverage styling by Megumi Emoto, on-set retouching by Andi Kuonath / RedFishBlack.

Full series, including OOH: amueller.com/jimbeam

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