You see this crew? Impossible not to have a successful shoot or bright days. Thank you Mullen Lowe, NY Bakery and my regulars to make this more fun than officially allowed. Looking at you Tomo, Chen, Takako, Alex, Billy, Sharon, Cristina & Fangchi…
Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig. Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer. I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign, through Mother NY. It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year. The creatives at Mother were wonderful partners in this endeavour and my team made me look good, once again.
Lovely multi day shoot with agency Weber Shandwick for all the new point of sale and in-store displays for Ragu Spaghetti & Pasta Sauces here in the United States. Space28 was the perfect work environment with the most beautiful & consistent daylight any food photographer could hope for. Grateful to my incredible team & crew who made it a wonderful and pleasant experience, shooting 25 recipes in three days and getting it all done in time with a smile on all our faces. See our behind the scenes footage here:
Right on time for a hot, sticky NYC summer and the NBA Finals! Shot the new campaign for Barcardi Rum, together with the fine people of Commonground Chicago! Yung & Elvira were both thoughtful and creative collaborators. Fantastic retouching by Gui Christ of Manipula and superb drink styling by Nir Adar.