Archive’s 200 Best Ad Photographers Worldwide 2018/19

Having made the cut once again and for the 5th time in a row since 2010/11, I’m grateful for the opportunity to acknowledge my collaborators who not only make it fun to be on a shoot, but also bring their vast knowledge, passion and tremendous skills to each assignment, to produce beautiful work and to make me look good!  I’m excited to shoot with you for many more years to come.

The following friends and artists contributed to the portfolio that was selected for the new edition of 200 Best Worldwide: Tomo Hatano, Leo Rocha, Simon Eugster, Alex Niki, Victoria Granof, Takako Kuniyuki, Scott Winegard, Anne Ertz, Seung Choi, Judith Regan, Matthew Kenney, Keren Sachs, Paula Greenberg Goldner, Elizabeth Poje, Jonathan Nesteruk, Michael Carbone, Ryan Liu.

Full image gallery: 200 Best

Luerzer’s Archive 200 BAP Worldwide 2018/19: Sneak Peak

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Quaker Oats

Got to play with my food again, this time for Quaker Oats through PepsiCo.  As a child, I was admonished whenever I poured milk too fast and created a mess.  Now I get paid to do this with some of my most favorite cereals.  I salute you, Cap’n Crunch!

Food styling by Takako Kuniyuki, retouching by Tomo Hatano.

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Mullen Lowe-NY Bakery

You see this crew?  Impossible not to have a successful shoot or bright days.  Thanks to all my regulars to make this more fun than officially allowed.  Looking at you Tomo, Chen, Takako, Alex, Billy, Sharon, Cristina & Fangchi…

Full series -> https://fabrik-studios.com/food/ny-bakery/1

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Mother NY-Stella Artois

Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig.  Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer.  I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign.  It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year.

Prop Styling by Megumi Emoto, Drink Styling by Takako Kuniyuki, Retouching by Leo Rocha, Digital Techs Tomo Hatano and Jonathan Nesteruk.

Wishing you all very Happy Holidays and a great 2017 – Cheers!

05_adrian_mueller_stella_artois

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Hershey’s / Lancaster Caramels

Pouring caramel and bending it to our will!  Definitely the slowest ‘splashes’ I’ve ever captured, but just as interesting and challenging.  Special effects rigger: Mark Borow.  Food Stylist: Takako Kuniyuki.  Post Production: Leo Rocha.

Full image gallery: Lancaster Soft Creme Caramels

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Anheuser-Busch / BDRB!

Anheuser-Busch launched its first hard root beer and I had the privilege of creating the initial campaign for Best Damn Root Beer / BDRB.  The alcohol content of this root beer was at the heart of the brief and producing visuals that speak to brewing (brewing cellar / sumptuous foam) were a requisite for this series.

Beautiful prop styling by Alma Melendez, drink styling by Takako Kuniyuki.  Retouching by Leo Rocha.

Full image gallery: BDRB!

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Archive’s 200 Best Ad Photographers Worldwide 2016/17

The joy to be selected again by Archive for ‘200 Best Ad Photographers Worldwide 2016/17!  I was planning on working as a lifeguard in Hawaii, but it got postponed by the jury of Archive.  Sending my sincere gratitude to all who have collaborated with me over the years to create beautiful work, and most importantly, shared a good time.

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Casa Dragones Tequila

Craftsmanship.  Not a word usually used when drinking Tequila.  In this case however, craftsmanship was not only evident in this smooth Tequila, but also in the crystal clear ice made by Okamoto Custom Ice Studio.  “If you have such a quality spirit like Dragones, to dilute that with conventional ice is not ideal,” according to Okamoto. “Exceptional ice allows for minimal dilution and to bring out the purest, cleanest flavor when serving Casa Dragones Blanco on the rocks.” 

Since we prefer shooting with real ice and real ingredients, he turned out to be the perfect collaborator.  You can check out the incredible ice sculptures made by Okamoto studio here -> http://www.okamotostudionyc.com/

Drink styling by Takako Kuniyuki

Adrian Mueller Photographer New York Food Still Life Liquids Location Motion. Award winning food still life liquids location photography New York. Food Photographer New York. Still Life Photographer New York. Liquid Photographer New York. Liquids Phookamoto_ice_01okamoto_ice_02okamoto_ice_03okamoto_ice_04okamoto_ice_05okamoto_ice_06okamoto_ice_07okamoto_ice_08okamoto_ice_10

 

 

 

 

 

 

 

 

 

 

 

 

Images of Okamoto Studio courtesy of ©Casa Dragones

To follow Casa Dragones: casadragones/facebook

To follow Okamato: okamoto/facebook

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Ragu

Lovely multi day shoot with agency Weber Shandwick for all the new point of sale and in-store displays for Ragu Spaghetti & Pasta Sauces here in the United States.  Space28 was the perfect work environment with the most beautiful & consistent daylight any food photographer could hope for.  Grateful to my incredible team & crew who made it a wonderful and pleasant experience, shooting 25 recipes in three days and getting it all done in time with a smile on all our faces.  See our behind the scenes footage here:

http://www.fabrik-studios.com/making-of/ragu/1

Food Stylist: Takako Kuniyuki / Food Stylist Assistants: Corey Earling, Saori Hashimoto & Angela Garcia / Prop Stylist: Stephanie Hanes / Prop Stylist Assistant: Sophie Leng / Assistant: Sarah Miller / Digital Tech & Retoucher: Tomo Hatano / Video Capture BTS & Post Production: Ali Hashemi

To see the stills from this shoot, please visit -> here

RAGU

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WhiteWave Foods – Annual Report

We shot videos and stills for the annual report and online presentation of WhiteWave Foods (Silk Almond Milk, Horizon Organic Milk, Land O Lakes, Earthbound Farms Organic, etc.).  As always, a brisk shooting schedule didn’t deter us from having fun – prop. stylist Alex Niki did an incredible job getting everything and everyone ready (including the talent) and food stylist Takako Kuniyuki brilliantly multi-tasked her way through this 4 day assignment.  Shot at Noho Productions and Space28, it was a real pleasure working in an environment that made us forget at times that we actually were at work.

-> WhiteWave Foods Annual Report / stills

-> WhiteWave Foods Annual Report / videos

Video post-production by producerNY

Adrian Mueller Photographer New York Food Still Life Liquids Loc

 

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