An assignment that brought back vivid memories from my childhood. Chocolate and mint as a combination was always difficult to resist and I can’t remember how many tons of York Peppermint Patties and Thin Mints I ate as a boy. A true after-dinner tradition & experience together with my father. When Hershey’s got in touch for new packaging executions, I was willing to be paid in product, but my agent nixed that proposal for some reason. I guess she’s not as big a fan 🙂
Another great chocolate enthusiast I could win for this project was Food Stylist Nir Adar, who is an absolute master when it comes to chocolate and ice cream styling. We couldn’t have had a better collaborator on this endeavor. Thanks also to Fernanda at Hershey’s and Anna & Sylvie at NiCE for a seamless pre-production and a super pleasant shoot. You were all gems to work with.