Archive’s 200 Best Ad Photographers Worldwide 2018/19

Having made the cut once again and for the 5th time in a row since 2010/11, I’m grateful for the opportunity to acknowledge my collaborators who not only make it fun to be on a shoot, but also bring their vast knowledge, passion and tremendous skills to each assignment, to produce beautiful work and to make me look good!  I’m excited to shoot with you for many more years to come.

The following friends and artists contributed to the portfolio that was selected for the new edition of 200 Best Worldwide: Tomo Hatano, Leo Rocha, Simon Eugster, Alex Niki, Victoria Granof, Takako Kuniyuki, Scott Winegard, Anne Ertz, Seung Choi, Judith Regan, Matthew Kenney, Keren Sachs, Paula Greenberg Goldner, Elizabeth Poje, Jonathan Nesteruk, Michael Carbone, Ryan Liu.

Full image gallery: 200 Best

Luerzer’s Archive 200 BAP Worldwide 2018/19: Sneak Peak

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DDB / Pepsi-Lipton Pure Leaf THC

Handcrafted tea, organic ingredients and real ice – a delicate and visually lyrical approach for the new Pure Leaf / Tea House Collection campaign, by Pepsi-Lipton.  To highlight craftsmanship and quality, we decided to shoot on a tea master’s work bench – a beautiful piece of  white washed ash.  We sent out two food styling teams to gather wild blackberry bushes in Upstate New York & Western Pennsylvania and our dedicated prop stylists and producers embarked on a round the globe journey for in-season White Honeysuckle.  How we finally found it merits a separate post; all I can say it was incredible and worth all the effort!  Thanks to Makoto Aoki at Swell for having the ‘back-up hand made super gorgeous White Honeysuckle’ ready, just in case.

Beautiful food & drink styling by Liza Jernow, prop styling by Alex Niki, ice by Okamoto, expert retouching by Simon Eugster (yes, the labels were placed in post, under the mist…)

Full series: Pepsi-Lipton Pure Leaf / Tea House Collection

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New You Magazine – Edible Flowers & Cosmetics

As a photographer, there’s hardly anything more rewarding than to be hired and given total freedom by an art director.  The trust expressed in this gesture is always so invigorating.  Thanks Seung!  For our page opener and image series on ‘Edible Flowers’ for New You Magazine, I could count on absolutely beautiful, world class food styling by Victoria Granof and for our story for ‘Beauty Now’, prop. stylist Thom Driver did an exceptional job.  I am looking forward to shooting with all of them again soon.

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New You Magazine – Popsicles

Lovely collaboration with New You Magazine for opening feature of ‘Beauty Now’.  See full gallery -> here.  Retoucher: Simon Eugster / Prop Stylist: Mark Borow / Assistant: Anton Vancamelbeke / Popsicle taster: Ellis K. Mueller.  Sorry, no leftovers…

Adrian Mueller Photographer New York Food Still Life Liquids Loc

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Tribal DDB – Alcon

Continuation of my collaboration with Tribal DDB for Alcon, with another highly technical assignment, shooting contact lenses, splashes, drips and droplets.  Phase One IQ180 + macro lenses really came in handy for this.  It was a great combination of applying lighting skills & using creativity to shoot something that is clear and tiny and wet and did I mention tiny…?

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