Handcrafted tea, organic ingredients and real ice – a delicate and visually lyrical approach for the new Pure Leaf / Tea House Collection campaign, by Pepsi-Lipton. To highlight craftsmanship and quality, we decided to shoot on a tea master’s work bench – a beautiful piece of white washed ash. We sent out two food styling teams to gather wild blackberry bushes in Upstate New York & Western Pennsylvania and our dedicated prop stylists and producers embarked on a round the globe journey for in-season White Honeysuckle. How we finally found it merits a separate post; all I can say it was incredible and worth all the effort! Thanks to Makoto Aoki at Swell for having the ‘back-up hand made super gorgeous White Honeysuckle’ ready, just in case.
Craftsmanship. Not a word usually used when drinking Tequila. In this case however, craftsmanship was not only evident in this smooth Tequila, but also in the crystal clear ice made by Okamoto Custom Ice Studio. “If you have such a quality spirit like Dragones, to dilute that with conventional ice is not ideal,” according to Okamoto. “Exceptional ice allows for minimal dilution and to bring out the purest, cleanest flavor when serving Casa Dragones Blanco on the rocks.”
Working on a new campaign with an agency (Mouth NY) and a contributor so dedicated, is a real pleasure. Since we prefer shooting with real ice and real ingredients, he turned out to be the perfect collaborator. You can check out the incredible ice sculptures made by Okamoto studio here -> http://www.okamotostudionyc.com/