We continued our series with Maker’s Mark for their iconic Maker’s 46 Bourbon Whiskey. Since it is only made during the winter months, we’ve decided to shoot it on a frozen lake. In the studio. With real ice. Well, maybe it’s easier to understand if you watch the video below…
The brief for this series was pretty straight forward: Maker’s 46, shot on red – bold. Together with the agency, we were able to expand on this concept quite a bit. We incorporated the iconic red wax from the seal of the bottle as the main visual element that ties everything together. Megan’s wax melting & pouring skills for all the surfaces / backgrounds as well as her hand made miniature props were really quite impressive…! Even Graphis concurs and recognized the ads with a gold and silver award in this year’s Graphis Advertising Annual 2015.
View the full series, including the video, here -> Maker’s 46
A lot of dedication and testing went into this shoot for the Spring 2014 campaign of French cosmetics client L’Oréal, for Clarisonic’s Festival of Colors launch. From creating a custom rig (expertly built by Megan Caponetto) to using Kapture laser triggers and Bron high-speed flash, everything had to be adjusted perfectly to capture the initial stages of powder explosions. Many thanks to Megan, Tim, Logan, Tomo & Sasha for their help and input throughout the assignment. Once more, I could rely on the support of a great team to blow stuff up and enjoy it!
Shooting still life & motion of splashes, bubbles and foam for Proactiv / X-out. Could every assignment be this fun? Thanks to brilliant Derek Montgomery, Marc Garbarini and Lisa Oropallo of Digitas New York and world class stylist Megan Caponetto.
I finally had the chance to work again with stylist Megan Caponetto. It’s such a pleasure to shoot with someone who really puts in a 110% effort on each project, works exceptionally hard during pre-production as well as during the shoot, is creative, innovative and unwaveringly pleasant on top of that. Here’s a Red Bull infused cheers to Megan and her dedicated co-collaborator / husband, Tim.