Archive’s 200 Best Ad Photographers Worldwide 2018/19

Having made the cut once again and for the 5th time in a row since 2010/11, I’m grateful for the opportunity to acknowledge my collaborators who not only make it fun to be on a shoot, but also bring their vast knowledge, passion and tremendous skills to each assignment, to produce beautiful work and to make me look good!  I’m excited to shoot with you for many more years to come.

The following friends and artists contributed to the portfolio that was selected for the new edition of 200 Best Worldwide: Tomo Hatano, Leo Rocha, Simon Eugster, Alex Niki, Victoria Granof, Takako Kuniyuki, Scott Winegard, Anne Ertz, Seung Choi, Judith Regan, Matthew Kenney, Keren Sachs, Paula Greenberg Goldner, Elizabeth Poje, Jonathan Nesteruk, Michael Carbone, Ryan Liu.

Full image gallery: 200 Best

Luerzer’s Archive 200 BAP Worldwide 2018/19: Sneak Peak

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PLANTLAB

It was a massively inspiring, labor intensive and time consuming project. Together with brilliant chefs Matthew Kenney and Scott Winegard, we created PLANTLAB, a 300 page cook book published by Regan Arts / Phaidon.  29 days of shooting in LA, Miami and New York over a period of 5 months; cooking, styling and capturing a total of 222 images.

PLANTLAB celebrates innovative plant based cuisine. The 90-plus recipes employ a modern, creative approach organized in four sections that build on progressing skills: Fundamentals, Advanced, Professional, and Future of Food.

I have no doubt that this book will further transform how society views plant based cuisine and I’m very happy to be a part of this effort.

Available on reganarts.com and amazon.com.

Full image gallery: PLANTLAB Cookbook

Feel like flipping through the book for a quick preview?  Enjoy:

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Plant Food + Wine Miami

Matthew Kenney’s latest venture opened its doors in February of 2016. Plant Food & Wine is a beautifully designed space with indoor and outdoor seating, situated in the artsy Wynwood district of Miami.  Delicious creations by Executive Chef Scott Winegard grace the all plant-based menu.  A pleasure to shoot and eat.  To see the full series, please visit

https://fabrik-studios.com/food/plant-food+wine-miami/1

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Archive’s 200 Best Ad Photographers Worldwide 2016/17

The joy to be selected again by Archive for ‘200 Best Ad Photographers Worldwide 2016/17!  I was planning on working as a lifeguard in Hawaii, but it got postponed by the jury of Archive.  Sending my sincere gratitude to all who have collaborated with me over the years to create beautiful work, and most importantly, shared a good time.

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Detox Book with Meredith Baird & Matthew Kenney

Another year, another book!  Relaxed still life location shoot up in Maine, with Meredith Baird, Simone Powers and Matthew Kenney.  This is how a creative collaboration should always feel like.  Flowing, interesting and laid back.  The result: ‘Raw Detox’, published by Gibbs Smith.  Click here to see the image gallery.

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