Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig. Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer. I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign, through Mother NY. It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year. The creatives at Mother were wonderful partners in this endeavour and my team made me look good, once again.
Another demanding & fun liquid art campaign. To show the benefits of Nutrilite milkshakes, we were asked to shoot & create liquid body shapes. 40 gallons of Nutrilite chocolate & vanilla milkshake were poured, splashed, thrown and splattered along our custom made plexi rigs. Our well worn kiddie pool took another beating and the clean-up was epic. Thanks to Jiae, John & Kara for all their creative input, and to my fantastic team -> liquid stylist, botanical stylists, rig maker, assistant, digital tech and retoucher.
Right on time for a hot, sticky NYC summer and the NBA Finals! Shot the new campaign for Barcardi Rum, together with the fine people of Commonground Chicago! Yung & Elvira were both thoughtful and creative collaborators. Fantastic retouching by Gui Christ of Manipula and superb drink styling by Nir Adar.
Wonderful project to start the year, for Brazilian beer brand Skol. Photographed different liquid spills, throws, pours, splashes and explosions to create the shape of the new Skol bottle. Retouching was done by the fine people of Manipula. I worked with the new PhaseOne IQ 180, an absolutely stunning digital back. Many thanks again to Resource Magazine! And here’s the link to the whole image series, including the stills of the bottles -> Skol Beer Brazil!