Escape to Hawaii – new location work for Microsoft

No matter where I go, I love to find circumstances where a landscape or cityscape becomes a canvas for patterns and people.  Similar to a still life shot in the studio, I try to find a frame to compose and let the light or the movement of shadows and people create an interesting pattern.  Sometimes this happens very quickly and sometimes it takes a while, which makes a great shot even more rewarding.  Seeing that perfect balance and composition are often already present in nature (or combined with man-made structures) is mind-boggling and beautiful in itself.  Capturing it is a great thrill and this time I had the privilege of doing it for Microsoft, to visually translate their new Threshold campaign brief:  deeply personal – universally human – individuality – flexibility – intelligent – do great things!

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Archive’s 200 Best Ad Photographers Worldwide 2014/15

I am very honored to have been selected again by Archive for ‘200 Best Ad Photographers Worldwide’ this year.  Going with the flow and postponing my surfboard waxing & paddle board rental business for another 2 years I guess.  Until then, I am happy to have my work published alongside photographers such as Alex Telfer, Nadav Kander, Kenji Aoki, Chris Buck, James Day, Jason Hindley, Julia Fullerton Batten and many other brilliant artists.

200 Best Ad Photographers Worldwide Adrian Mueller New York