No matter where I go, I love to find circumstances where a landscape or cityscape becomes a canvas for patterns and people. Similar to a still life shot in the studio, I try to find a frame to compose and let the light or the movement of shadows and people create an interesting pattern. Sometimes this happens very quickly and sometimes it takes a while, which makes a great shot even more rewarding. Seeing that perfect balance and composition are often already present in nature (or combined with man-made structures) is mind-boggling and beautiful in itself. Capturing it is a great thrill and this time I had the privilege of doing it for Microsoft, to visually translate their new Threshold campaign brief: deeply personal – universally human – individuality – flexibility – intelligent – do great things!
I am very honored to have been selected again by Archive for ‘200 Best Ad Photographers Worldwide’ this year. Going with the flow and postponing my surfboard waxing & paddle board rental business for another 2 years I guess. Until then, I am happy to have my work published alongside photographers such as Alex Telfer, Nadav Kander, Kenji Aoki, Chris Buck, James Day, Jason Hindley, Julia Fullerton Batten and many other brilliant artists.