The theme of shooting plants and botanicals continues, this time for Unilever and ApotheCARE Essentials. Usually, clients tell me that they are either drawn to my images or that my style matches the visual identity of their products. It was a flattering first to hear that my bio description of how I approach my work was synonymous to the outline of their brief. With such agency-client-photographer alignment, our multi-day and multi-season project was bound to be worthwhile. I really enjoyed the scientific element of this assignment, visualizing phyto-extraction. It’s a pleasure to work precisely and in great detail to bring out the beauty of each ingredient.
Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig. Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer. I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign. It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year.
Pouring caramel and bending it to our will! Definitely the slowest ‘splashes’ I’ve ever captured, but just as interesting and challenging. Special effects rigger: Mark Borow. Food Stylist: Takako Kuniyuki. Post Production: Leo Rocha.
Anheuser-Busch launched its first hard root beer and I had the privilege of creating the initial campaign for Best Damn Root Beer / BDRB. The alcohol content of this root beer was at the heart of the brief and producing visuals that speak to brewing (brewing cellar / sumptuous foam) were a requisite for this series.
The joy to be selected again by Archive for ‘200 Best Ad Photographers Worldwide 2016/17! I was planning on working as a lifeguard in Hawaii, but it got postponed by the jury of Archive. Sending my sincere gratitude to all who have collaborated with me over the years to create beautiful work, and most importantly, shared a good time.
We continued our series with Maker’s Mark for their iconic Maker’s 46 Bourbon Whiskey. Since it is only made during the winter months, we’ve decided to shoot it on a frozen lake. In the studio. With real ice. Well, maybe it’s easier to understand if you watch the video below…
Ingredients: 10 Lemon Verbena Leaves, 4 Mint Leaves, 1 Feijoa (Pineapple Guava, 1 Kiwifruit, 20ml Green Kawawa Tea Syrup, 10ml Fresh Lime Juice, 150 ml Mineral Water
Scoop fruit and place in glass with mint, verbena, lime and syrup. Lightly muddle together (do not puree). Top and fill with ice. Fill 2/3 with soda water. Use bar spoon to lightly mix. Top with ice then soda. Garnish with Lemon Verbena Sprig.
Feeling like changing the M in Mocktail to a C? Add Sweet Vermouth and you will start pronouncing Feijoa (fey-yoh–uh) perfectly within a half hour. Cheers!
Another demanding & fun liquid art campaign. To show the benefits of Nutrilite milkshakes, we were asked to shoot & create liquid body shapes. 40 gallons of Nutrilite chocolate & vanilla milkshake were poured, splashed, thrown and splattered along our custom made plexi rigs. Our well worn kiddie pool took another beating and the clean-up was epic. Thanks to Jiae, John & Kara for all their creative input, and to my fantastic team -> liquid stylist, botanical stylists, rig maker, assistant, digital tech and retoucher.