ApotheCARE Essentials

The theme of shooting plants and botanicals continues, this time for Unilever and  ApotheCARE Essentials.  Usually, clients tell me that they are either drawn to my images or that my style matches the visual identity of their products.  It was a flattering first to hear that my bio description of how I approach my work was synonymous to the outline of their brief.  With such agency-client-photographer alignment, our multi-day and multi-season project was bound to be worthwhile.  I really enjoyed the scientific element of this assignment, visualizing phyto-extraction.  It’s a pleasure to work precisely and in great detail to bring out the beauty of each ingredient.

Retouching by Leo Rocha & Tomo Hatano.  Special thanks to our botanical stylist Annie Edwards and my whole team for a smooth and inspiring production.  Also, Red Hook Catering – thanks for keeping all my collaborators & creatives happy every month!

Full image gallery: ApotheCARE Essentials

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Mother NY-Stella Artois

Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig.  Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer.  I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign.  It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year.

Prop Styling by Megumi Emoto, Drink Styling by Takako Kuniyuki, Retouching by Leo Rocha, Digital Techs Tomo Hatano and Jonathan Nesteruk.

Wishing you all very Happy Holidays and a great 2017 – Cheers!

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Hershey’s / Lancaster Caramels

Pouring caramel and bending it to our will!  Definitely the slowest ‘splashes’ I’ve ever captured, but just as interesting and challenging.  Special effects rigger: Mark Borow.  Food Stylist: Takako Kuniyuki.  Post Production: Leo Rocha.

Full image gallery: Lancaster Soft Creme Caramels

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Anheuser-Busch / BDRB!

Anheuser-Busch launched its first hard root beer and I had the privilege of creating the initial campaign for Best Damn Root Beer / BDRB.  The alcohol content of this root beer was at the heart of the brief and producing visuals that speak to brewing (brewing cellar / sumptuous foam) were a requisite for this series.

Beautiful prop styling by Alma Melendez, drink styling by Takako Kuniyuki.  Retouching by Leo Rocha.

Full image gallery: BDRB!

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Archive’s 200 Best Ad Photographers Worldwide 2016/17

The joy to be selected again by Archive for ‘200 Best Ad Photographers Worldwide 2016/17!  I was planning on working as a lifeguard in Hawaii, but it got postponed by the jury of Archive.  Sending my sincere gratitude to all who have collaborated with me over the years to create beautiful work, and most importantly, shared a good time.

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Maker’s 46 Campaign + BTS

We continued our series with Maker’s Mark for their iconic Maker’s 46 Bourbon Whiskey.  Since it is only made during the winter months, we’ve decided to shoot it on a frozen lake.  In the studio.  With real ice.  Well, maybe it’s easier to understand if you watch the video below…

Maker’s 46 – behind the scenes:  http://www.fabrik-studios.com/making-of/makers-46/1

To view the stills ->  http://www.fabrik-studios.com/stills-+-liquids/makers-46/1

Still life styling by Megan Caponetto / Video + Editing by Adam Sherwin and Jaron Schneider

Adrian Mueller Photographer New York Food Still Life Liquids Location Motion. Award winning food still life liquids location photography New York. Food Photographer New York. Still Life Photographer New York. Liquid Photographer New York. Liquids Pho

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New You Magazine – Feijoa Mocktail

If you didn’t know what a Feijoa & Kiwi Spritzer Mocktail looks like (or how to pronounce Feijoa), you are definitely not alone.  It’s delicious however, even without the alcohol…  If you feel inclined, here’s the recipe: (ingredients and drink shot for New You Magazine / ‘Sips & Bites’ article)

A Feijoa & Kiwi Spritzer Mocktail

Ingredients: 10 Lemon Verbena Leaves, 4 Mint Leaves, 1 Feijoa (Pineapple Guava, 1 Kiwifruit, 20ml Green Kawawa Tea Syrup, 10ml Fresh Lime Juice, 150 ml Mineral Water

Scoop fruit and place in glass with mint, verbena, lime and syrup.  Lightly muddle together (do not puree).  Top and fill with ice.  Fill 2/3 with soda water.  Use bar spoon to lightly mix.  Top with ice then soda.  Garnish with Lemon Verbena Sprig.

Feeling like changing the M in Mocktail to a C?  Add Sweet Vermouth and you will start pronouncing Feijoa (fey-yohuh) perfectly within a half hour.  Cheers!

Gorgeous drink styling by Victoria Granof

Beautiful props by Alex Niki

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Nutrilite – Liquid Body Shapes

Another demanding & fun liquid art campaign.  To show the benefits of Nutrilite milkshakes, we were asked to shoot & create liquid body shapes.  40 gallons of Nutrilite chocolate & vanilla milkshake were poured, splashed, thrown and splattered along our custom made plexi rigs.  Our well worn kiddie pool took another beating and the clean-up was epic. Thanks to Jiae, John & Kara for all their creative input, and to my fantastic team -> liquid stylist, botanical stylists, rig maker, assistant, digital tech and retoucher.

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Archive’s 200 Best Ad Photographers Worldwide 2014/15

I am very honored to have been selected again by Archive for ‘200 Best Ad Photographers Worldwide’ this year.  Going with the flow and postponing my surfboard waxing & paddle board rental business for another 2 years I guess.  Until then, I am happy to have my work published alongside photographers such as Alex Telfer, Nadav Kander, Kenji Aoki, Chris Buck, James Day, Jason Hindley, Julia Fullerton Batten and many other brilliant artists.

200 Best Ad Photographers Worldwide Adrian Mueller New York

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