Hershey’s York Peppermint Patties

An assignment that brought back vivid memories from my childhood.  Chocolate and mint as a combination was always difficult to resist and I can’t remember how many kilo tons of York Peppermint Patties and Thin Mints I ate as a boy.  A true after-dinner tradition & experience together with my father.  When Hershey’s got in touch for new packaging executions, I was willing to be paid in product, but my agent nixed that proposal for some reason.  I guess she’s not as big a fan 🙂

Another great chocolate enthusiast I could win for this project was Food Stylist Nir Adar, who is an absolute master when it comes to chocolate and ice cream styling. We couldn’t have had a better collaborator on this endeavor.  Thanks also to Fernanda at Hershey’s and Anna & Sylvie at NiCE for a seamless pre-production and a super pleasant shoot.  You were a all gems to work with.

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Mother NY-Stella Artois

Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig.  Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer.  I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign, through Mother NY.  It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year.  The creatives at Mother were wonderful partners in this endeavour and my team made me look good, once again.

Prop Styling by Megumi Emoto, Drink Styling by Takako Kuniyuki, Retouching by Leo Rocha, Digital Techs Tomo Hatano and Jonathan Nesteruk.

Wishing you all very Happy Holidays and a great 2017 – Cheers!

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