Communication Arts Advertising Annual 2012

Amazing!  5 for 5.  Ingredients in my photographic steroid cream -> Mark Borow, Prop Maker / Tim Cole, Art Director / Dave Holloway & James Mikus, Creative Directors / McGarrah Jessee Inc., Ad Agency / Costa, Client.  NOT NEEDED: CGI or Digital Imaging.  Go here to see the full series.

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New Costa fish + ‘making of’

Yes, still no CGI, still no digital imaging.  Two more fantastic fish for ‘Costa’, maker of exceptional eyewear for sports fisherman.  Wonderful model making again by artist Mark Borow and a little bit of lighting.  Click here to see the new dorado and sailfish (life size). Want to see how we put the sailfish on set?  Vimeo -> thatthingishuge.mov!

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Communication Arts Advertising Annual 2011

Looks like the Costa fish swam into ‘Communication Arts Advertising Annual 2011’!  This year, the distinguished panel of jurors selected 141 winning projects from 4793 entries.  The fish made it all the way upstream, into the small pond of 2011’s best advertising of the year.  Thanks and congratulations to Tim Cole, Dave Holloway and Mark Borow.

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Costa Fish – behind the scenes

Yes, this is real. No CGI, no digital imaging. Exceptional model making by artist Mark Borow and a little bit of lighting. This project originated at McGarrah Jessee Inc., thanks to the remarkable work of Creative Director Dave Holloway and Art Director Tim Cole. You can watch the ‘making of’ movie here -> Costa Sunglasses

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