A needle as thin as a hair

An injection pen for type 2 diabetes treatments, with a needle as thin as a hair.  Definitely an interesting challenge to light and to accomplish what was put forth by CDM:  ‘So thin, patients can’t feel it – photographed elegantly, with the incredibly thin needle gauge apparent but still visible to the naked eye.’  Prop Styling by Alex Niki.

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American Express – Snapple – Novo Nordisk

A very demanding but satisfying month, working with great people on campaigns for American Express, Snapple & Novo Nordisk.  I am grateful to everyone who was part of our collaborations.  Special Thanks go to Lisa, Aaron, Brad, Jillian, Rebecca and Sherry as well as my crew who helped me get through it all… -> Sasha Maslov, Tomo Hatano, Jack Bradshaw, Simon Eugster, Fabiano Feijo and Brigitte Huerzeler.

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