Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig. Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer. I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign. It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year.
Anheuser-Busch launched its first hard root beer and I had the privilege of creating the initial campaign for Best Damn Root Beer / BDRB. The alcohol content of this root beer was at the heart of the brief and producing visuals that speak to brewing (brewing cellar / sumptuous foam) were a requisite for this series.
Wonderful project to start the year, for Brazilian beer brand Skol. Photographed different liquid spills, throws, pours, splashes and explosions to create the shape of the new Skol bottle. Retouching was done by the fine people of Manipula. I worked with the new PhaseOne IQ 180, an absolutely stunning digital back. Many thanks again to Resource Magazine! And here’s the link to the whole image series, including the stills of the bottles -> Skol Beer Brazil!