No matter where I go, I love to find circumstances where a landscape or cityscape becomes a canvas for patterns and people. Similar to a still life shot in the studio, I try to find a frame to compose and let the light or the movement of shadows and people create an interesting pattern. Sometimes this happens very quickly and sometimes it takes a while, which makes a great shot even more rewarding. Seeing that perfect balance and composition are often already present in nature (or combined with man-made structures) is mind-boggling and beautiful in itself. Capturing it is a great thrill and this time I had the privilege of doing it for Microsoft, to visually translate their new Threshold campaign brief: deeply personal – universally human – individuality – flexibility – intelligent – do great things!
A lot of dedication and testing went into this shoot for the Spring 2014 campaign of French cosmetics client L’Oréal, for Clarisonic’s Festival of Colors launch. From creating a custom rig (expertly built by Megan Caponetto) to using Kapture laser triggers and Bron high-speed flash, everything had to be adjusted perfectly to capture the initial stages of powder explosions. Many thanks to Megan, Tim, Logan, Tomo & Sasha for their help and input throughout the assignment. Once more, I could rely on the support of a great team to blow stuff up and enjoy it!
No really, liquid flowers. -> thisiswhathappenswhenyouthrowliquidsaroundinyourstudio
Thanks to Simon Eugster for his superb retouching and to Tomo Hatano for assisting me during the shoot (and the clean up…)