Archive’s 200 Best Ad Photographers Worldwide 2018/19

Having made the cut once again and for the 5th time in a row since 2010/11, I’m grateful for the opportunity to acknowledge my collaborators who not only make it fun to be on a shoot, but also bring their vast knowledge, passion and tremendous skills to each assignment, to produce beautiful work and to make me look good!  I’m excited to shoot with you for many more years to come.

The following friends and artists contributed to the portfolio that was selected for the new edition of 200 Best Worldwide: Tomo Hatano, Leo Rocha, Simon Eugster, Alex Niki, Victoria Granof, Takako Kuniyuki, Scott Winegard, Anne Ertz, Seung Choi, Judith Regan, Matthew Kenney, Keren Sachs, Paula Greenberg Goldner, Elizabeth Poje, Jonathan Nesteruk, Michael Carbone, Ryan Liu.

Full image gallery: 200 Best

Luerzer’s Archive 200 BAP Worldwide 2018/19: Sneak Peak

Facebooktwittergoogle_pluslinkedinmail

Mother NY-Westfield

Wonderful collaboration with world-class illustrator Ben Wiseman, for the launch of Westfield department stores at the World Trade Center Oculus.  Lovely combination of photography and illustration, stills and motion.

Prop Styling by Alex Niki & Ashley Naum/ThePropStylist – Retouching by Andi Kuonath/RedFishBlack

Full gallery -> https://fabrik-studios.com/recent-work/westfield/1

Facebooktwittergoogle_pluslinkedinmail

TUMI Mariella

Tumi’s ‘Brains & Beauty’ campaign for the new Mariella tote.  Happy to see that brains is  mentioned first!  Like the bag, our set is usually highly functional and OCD neat (see image below); looking at you super digitech Jonathan 🙂    In black, it could even be used as a man’s bag, right Joey…?   Our fantastic AD/CD team of Jay, Bee, Tim and Dana made it a pleasure to work on this project and our prop stylist made it a pleasure to shoot -> Alex Niki / ThePropStylist

Link to gallery -> https://fabrik-studios.com/recent-work/tumi-mariella/1

Facebooktwittergoogle_pluslinkedinmail

Mullen Lowe-NY Bakery

You see this crew?  Impossible not to have a successful shoot or bright days.  Thanks to all my regulars to make this more fun than officially allowed.  Looking at you Tomo, Chen, Takako, Alex, Billy, Sharon, Cristina & Fangchi…

Full series -> https://fabrik-studios.com/food/ny-bakery/1

Facebooktwittergoogle_pluslinkedinmail

DDB / Pepsi-Lipton Pure Leaf THC

Handcrafted tea, organic ingredients and real ice – a delicate and visually lyrical approach for the new Pure Leaf / Tea House Collection campaign, by Pepsi-Lipton.  To highlight craftsmanship and quality, we decided to shoot on a tea master’s work bench – a beautiful piece of  white washed ash.  We sent out two food styling teams to gather wild blackberry bushes in Upstate New York & Western Pennsylvania and our dedicated prop stylists and producers embarked on a round the globe journey for in-season White Honeysuckle.  How we finally found it merits a separate post; all I can say it was incredible and worth all the effort!  Thanks to Makoto Aoki at Swell for having the ‘back-up hand made super gorgeous White Honeysuckle’ ready, just in case.

Beautiful food & drink styling by Liza Jernow, prop styling by Alex Niki, ice by Okamoto, expert retouching by Simon Eugster (yes, the labels were placed in post, under the mist…)

Full series: Pepsi-Lipton Pure Leaf / Tea House Collection

Facebooktwittergoogle_pluslinkedinmail

WhiteWave Foods – Annual Report

We shot videos and stills for the annual report and online presentation of WhiteWave Foods (Silk Almond Milk, Horizon Organic Milk, Land O Lakes, Earthbound Farms Organic, etc.).  As always, a brisk shooting schedule didn’t deter us from having fun – prop. stylist Alex Niki did an incredible job getting everything and everyone ready (including the talent) and food stylist Takako Kuniyuki brilliantly multi-tasked her way through this 4 day assignment.  Shot at Noho Productions and Space28, it was a real pleasure working in an environment that made us forget at times that we actually were at work.

-> WhiteWave Foods Annual Report / stills

-> WhiteWave Foods Annual Report / videos

Video post-production by producerNY

Adrian Mueller Photographer New York Food Still Life Liquids Loc

 

Facebooktwittergoogle_pluslinkedinmail

New You Magazine – Feijoa Mocktail

If you didn’t know what a Feijoa & Kiwi Spritzer Mocktail looks like (or how to pronounce Feijoa), you are definitely not alone.  It’s delicious however, even without the alcohol…  If you feel inclined, here’s the recipe: (ingredients and drink shot for New You Magazine / ‘Sips & Bites’ article)

A Feijoa & Kiwi Spritzer Mocktail

Ingredients: 10 Lemon Verbena Leaves, 4 Mint Leaves, 1 Feijoa (Pineapple Guava, 1 Kiwifruit, 20ml Green Kawawa Tea Syrup, 10ml Fresh Lime Juice, 150 ml Mineral Water

Scoop fruit and place in glass with mint, verbena, lime and syrup.  Lightly muddle together (do not puree).  Top and fill with ice.  Fill 2/3 with soda water.  Use bar spoon to lightly mix.  Top with ice then soda.  Garnish with Lemon Verbena Sprig.

Feeling like changing the M in Mocktail to a C?  Add Sweet Vermouth and you will start pronouncing Feijoa (fey-yohuh) perfectly within a half hour.  Cheers!

Gorgeous drink styling by Victoria Granof

Beautiful props by Alex Niki

adrian_mueller_drinks_photographer_new_york_230b

Facebooktwittergoogle_pluslinkedinmail