The theme of shooting plants and botanicals continues, this time for Unilever and ApotheCARE Essentials. Usually, clients tell me that they are either drawn to my images or that my style matches the visual identity of their products. It was a flattering first to hear that my bio description of how I approach my work was synonymous to the outline of their brief. With such agency-client-photographer alignment, our multi-day and multi-season project was bound to be worthwhile. I really enjoyed the scientific element of this assignment, visualizing phyto-extraction. It’s a pleasure to work precisely and in great detail to bring out the beauty of each ingredient.
Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig. Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer. I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign. It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year.
We continued our series with Maker’s Mark for their iconic Maker’s 46 Bourbon Whiskey. Since it is only made during the winter months, we’ve decided to shoot it on a frozen lake. In the studio. With real ice. Well, maybe it’s easier to understand if you watch the video below…
Looks like the Costa fish swam into ‘Communication Arts Advertising Annual 2011’! This year, the distinguished panel of jurors selected 141 winning projects from 4793 entries. The fish made it all the way upstream, into the small pond of 2011’s best advertising of the year. Thanks and congratulations to Tim Cole, Dave Holloway and Mark Borow.
Shooting still life & motion of splashes, bubbles and foam for Proactiv / X-out. Could every assignment be this fun? Thanks to brilliant Derek Montgomery, Marc Garbarini and Lisa Oropallo of Digitas New York and world class stylist Megan Caponetto.