Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig. Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer. I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign, through Mother NY. It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year. The creatives at Mother were wonderful partners in this endeavour and my team made me look good, once again.
We continued our series with Maker’s Mark for their iconic Maker’s 46 Bourbon Whiskey. Since it is only made during the winter months, we’ve decided to shoot it on a frozen lake. In the studio. With real ice. Well, maybe it’s easier to understand if you watch the video below…
The Art Directors Club of New York selected 24 aspiring creatives from 24 different cities around the globe, during their ADC Portfolio Nights. Each Portfolio Night city selected one person as their Portfolio Night All-Star. Throughout the first week of August, the All-Stars traveled to New York, where they participated in the third installment of ADC Portfolio Night All-Stars Week, to work together on a real creative project for a global brand.
I had the pleasure of hosting this incredible group of young creatives at OFFSET for a Drinks Photography workshop and fun shenanigans afterwards. Take a peek to meet the ADC All-Stars:
Very happy to announce that my work was selected again for the Communication Arts Photography Annual this year as well as for the London-based Pink Lady® Food Photographer of the Year Awards. Couldn’t be happier to be among such a select few talented photographers. I’ll let the lovely blog post by my agent do the talking for now…
Craftsmanship. Not a word usually used when drinking Tequila. In this case however, craftsmanship was not only evident in this smooth Tequila, but also in the crystal clear ice made by Okamoto Custom Ice Studio. “If you have such a quality spirit like Dragones, to dilute that with conventional ice is not ideal,” according to Okamoto. “Exceptional ice allows for minimal dilution and to bring out the purest, cleanest flavor when serving Casa Dragones Blanco on the rocks.”
Working on a new campaign with an agency (Mouth NY) and a contributor so dedicated, is a real pleasure. Since we prefer shooting with real ice and real ingredients, he turned out to be the perfect collaborator. You can check out the incredible ice sculptures made by Okamoto studio here -> http://www.okamotostudionyc.com/
Lovely multi day shoot with agency Weber Shandwick for all the new point of sale and in-store displays for Ragu Spaghetti & Pasta Sauces here in the United States. Space28 was the perfect work environment with the most beautiful & consistent daylight any food photographer could hope for. Grateful to my incredible team & crew who made it a wonderful and pleasant experience, shooting 25 recipes in three days and getting it all done in time with a smile on all our faces. See our behind the scenes footage here:
An injection pen for type 2 diabetes treatments, with a needle as thin as a hair. Definitely an interesting challenge to light and to accomplish what was put forth: ‘So thin that patients can’t feel it – photographed elegantly with the incredibly thin needle gauge apparent and still visible to the naked eye.’
As a photographer, there’s hardly anything more rewarding than to be hired and given total freedom by an art director. The trust expressed in this gesture is always so invigorating. Thanks Seung! For our page opener and image series on ‘Edible Flowers’ for New You Magazine, I could count on absolutely beautiful, serendipitous food styling by Victoria Granof and for our story for ‘Beauty Now’, prop. stylist Thom Driver did an exceptional job. I am looking forward to shooting with all of them again soon.
Together with creative agency Addison New York, we shot videos and stills for the annual report and online presentation of WhiteWave Foods (Silk Almond Milk, Horizon Organic Milk, Land O Lakes, Earthbound Farms Organic, etc.). As always, a brisk shooting schedule didn’t deter us from having fun – prop. stylist Alex Niki did an incredible job getting everything and everyone ready (including the talent) and food stylist Takako Kuniyuki brilliantly multi-tasked her way through this 4 day assignment. Shot at Noho Productions and Space28, it was a real pleasure working in an environment that made us forget at times that we actually were at work. Excellent art direction by James Taylor and wonderful art production by Rebecca Horne made this job a killer combination of creativity, a pleasant collaboration and quality work.
The brief for this series was pretty straight forward: Maker’s 46, shot on red – bold. Together with the agency, we were able to expand on this concept quite a bit. We incorporated the iconic red wax from the seal of the bottle as the main visual element that ties everything together. Megan’s wax melting & pouring skills for all the surfaces / backgrounds as well as her hand made miniature props were really quite impressive…! Even Graphis concurs and recognized the ads with a gold and silver award in this year’s Graphis Advertising Annual 2015.
View the full series, including the video, here -> Maker’s 46