ApotheCARE Essentials

The theme of shooting plants and botanicals continues, this time for Unilever and  ApotheCARE Essentials.  Usually, clients tell me that they are either drawn to my images or that my style matches the visual identity of their products.  It was a flattering first to hear that my bio description of how I approach my work was synonymous to the outline of their brief.  With such agency-client-photographer alignment, our multi-day and multi-season project was bound to be worthwhile.  I really enjoyed the scientific element of this assignment, visualizing phyto-extraction.  It’s a pleasure to work precisely and in great detail to bring out the beauty of each ingredient.

Retouching by Leo Rocha & Tomo Hatano.  Special thanks to our botanical stylist Annie Edwards and my whole team for a smooth and inspiring production.  Also, Red Hook Catering – thanks for keeping all my collaborators & creatives happy every month!

Full image gallery: ApotheCARE Essentials

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Quaker Oats

Got to play with my food again, this time for Quaker Oats through PepsiCo.  As a child, I was admonished whenever I poured milk too fast and created a mess.  Now I get paid to do this with some of my most favorite cereals.  I salute you, Cap’n Crunch!

Food styling by Takako Kuniyuki, retouching by Tomo Hatano.

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Hershey’s York Peppermint Patties

An assignment that brought back vivid memories from my childhood.  Chocolate and mint as a combination was always difficult to resist and I can’t remember how many tons of York Peppermint Patties and Thin Mints I ate as a boy.  A true after-dinner tradition & experience together with my father.  When Hershey’s got in touch for new packaging executions, I was willing to be paid in product, but my agent nixed that proposal for some reason.  I guess she’s not as big a fan 🙂

Another great chocolate enthusiast I could win for this project was Food Stylist Nir Adar, who is an absolute master when it comes to chocolate and ice cream styling. We couldn’t have had a better collaborator on this endeavor.

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Mother NY-Westfield

Wonderful collaboration with world-class illustrator Ben Wiseman, for the launch of Westfield department stores at the World Trade Center Oculus.  Lovely combination of photography and illustration, stills and motion.

Prop Styling by Alex Niki & Ashley Naum/ThePropStylist – Retouching by Andi Kuonath/RedFishBlack

Full gallery -> https://fabrik-studios.com/recent-work/westfield/1

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TUMI Mariella

Tumi’s ‘Brains & Beauty’ campaign for the new Mariella tote.  Happy to see that brains is  mentioned first!  Like the bag, our set is usually highly functional and OCD neat (see image below); looking at you super digitech Jonathan 🙂    In black, it could even be used as a man’s bag, right Joey…?   Our fantastic AD/CD team of Jay, Bee, Tim and Dana made it a pleasure to work on this project and our prop stylist made it a pleasure to shoot -> Alex Niki / ThePropStylist

Link to gallery -> https://fabrik-studios.com/recent-work/tumi-mariella/1

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Mother NY-Stella Artois

Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig.  Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer.  I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign.  It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year.

Prop Styling by Megumi Emoto, Drink Styling by Takako Kuniyuki, Retouching by Leo Rocha, Digital Techs Tomo Hatano and Jonathan Nesteruk.

Wishing you all very Happy Holidays and a great 2017 – Cheers!

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TUMI v3

I love to travel and when I’m not shooting stills, food or liquids in New York, you’re likely to find me near a beach, mountain or hot spring somewhere on this planet.  The lovely people of Erwin Penland let me combine my stills of the new TUMI v3’s with travel imagery for our latest job with TUMI. An absolute pleasure to work with the whole EP creative team, especially Dana Kandic, art producer extraordinaire!

You can view the full still life and motion series here ->

https://fabrik-studios.com/recent-work/tumi-v3/1

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Hershey’s / Lancaster Caramels

Pouring caramel and bending it to our will!  Definitely the slowest ‘splashes’ I’ve ever captured, but just as interesting and challenging.  Special effects rigger: Mark Borow.  Food Stylist: Takako Kuniyuki.  Post Production: Leo Rocha.

Full image gallery: Lancaster Soft Creme Caramels

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Anheuser-Busch / BDRB!

Anheuser-Busch launched its first hard root beer and I had the privilege of creating the initial campaign for Best Damn Root Beer / BDRB.  The alcohol content of this root beer was at the heart of the brief and producing visuals that speak to brewing (brewing cellar / sumptuous foam) were a requisite for this series.

Beautiful prop styling by Alma Melendez, drink styling by Takako Kuniyuki.  Retouching by Leo Rocha.

Full image gallery: BDRB!

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DDB / Pepsi-Lipton Pure Leaf THC

Handcrafted tea, organic ingredients and real ice – a delicate and visually lyrical approach for the new Pure Leaf / Tea House Collection campaign, by Pepsi-Lipton.  To highlight craftsmanship and quality, we decided to shoot on a tea master’s work bench – a beautiful piece of  white washed ash.  We sent out two food styling teams to gather wild blackberry bushes in Upstate New York & Western Pennsylvania and our dedicated prop stylists and producers embarked on a round the globe journey for in-season White Honeysuckle.  How we finally found it merits a separate post; all I can say it was incredible and worth all the effort!  Thanks to Makoto Aoki at Swell for having the ‘back-up hand made super gorgeous White Honeysuckle’ ready, just in case.

Beautiful food & drink styling by Liza Jernow, prop styling by Alex Niki, ice by Okamoto, expert retouching by Simon Eugster (yes, the labels were placed in post, under the mist…)

Full series: Pepsi-Lipton Pure Leaf / Tea House Collection

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