Lovely multi day shoot with agency Weber Shandwick for all the new point of sale and in-store displays for Ragu Spaghetti & Pasta Sauces here in the United States. Space28 was the perfect work environment with the most beautiful & consistent daylight any food photographer could hope for. Grateful to my incredible team & crew who made it a wonderful and pleasant experience, shooting 25 recipes in three days and getting it all done in time with a smile on all our faces. See our behind the scenes footage here:
An injection pen for type 2 diabetes treatments, with a needle as thin as a hair. Definitely an interesting challenge to light and to accomplish what was put forth by CDM: ‘So thin, patients can’t feel it – photographed elegantly, with the incredibly thin needle gauge apparent but still visible to the naked eye.’ Prop Styling by Alex Niki.
Together with creative agency Addison New York, we shot videos and stills for the annual report and online presentation of WhiteWave Foods (Silk Almond Milk, Horizon Organic Milk, Land O Lakes, Earthbound Farms Organic, etc.). As always, a brisk shooting schedule didn’t deter us from having fun – prop. stylist Alex Niki did an incredible job getting everything and everyone ready (including the talent) and food stylist Takako Kuniyuki brilliantly multi-tasked her way through this 4 day assignment. Shot at Noho Productions and Space28, it was a real pleasure working in an environment that made us forget at times that we actually were at work. Excellent art direction by James Taylor and wonderful art production by Rebecca Horne made this job a killer combination of creativity, a pleasant collaboration and quality work.
Happy to have my work chosen again for ‘American Photography’. If you have time, stop by this Thursday November 6th 2014 to see the images hanging at The Masonic Hall Grand Lodge and stay for the party from 7-11pm! To get tickets, go -> here. In the meantime, here’s a link to the gallery on AI-AP -> American Photography 30 / 2014.
A lot of dedication and testing went into this shoot for the Spring 2014 campaign of French cosmetics client L’Oréal, for Clarisonic’s Festival of Colors launch. From creating a custom rig (expertly built by Megan Caponetto) to using Kapture laser triggers and Bron high-speed flash, everything had to be adjusted perfectly to capture the initial stages of powder explosions. Many thanks to Megan, Tim, Logan, Tomo & Sasha for their help and input throughout the assignment. Once more, I could rely on the support of a great team to blow stuff up and enjoy it!
Not sure if we can go any bigger than what we did this time! Mark built three more fish for Costa, among them a Steelhead Salmon, a Bonefish and an 11 foot Bluefin Tuna. Check out the impressive ‘making of’ and the stills from this series. We’re now up to 8 fish. Still no CGI, still no digital imaging, just fantastic art direction, model making and a few lighting tricks up my sleeves to capture each of them in-camera, in a single shot.
Continuation of my collaboration with Tribal DDB for Alcon, with another highly technical assignment, shooting contact lenses, splashes, drips and droplets. Phase One IQ180 + macro lenses really came in handy for this. It was a great combination of applying lighting skills & using creativity to shoot something that is clear and tiny and wet and did I mention tiny…?