We continued our series with Maker’s Mark for their iconic Maker’s 46 Bourbon Whiskey. Since it is only made during the winter months, we’ve decided to shoot it on a frozen lake. In the studio. With real ice. Well, maybe it’s easier to understand if you watch the video below…
Together with creative agency Addison New York, we shot videos and stills for the annual report and online presentation of WhiteWave Foods (Silk Almond Milk, Horizon Organic Milk, Land O Lakes, Earthbound Farms Organic, etc.). As always, a brisk shooting schedule didn’t deter us from having fun – prop. stylist Alex Niki did an incredible job getting everything and everyone ready (including the talent) and food stylist Takako Kuniyuki brilliantly multi-tasked her way through this 4 day assignment. Shot at Noho Productions and Space28, it was a real pleasure working in an environment that made us forget at times that we actually were at work. Excellent art direction by James Taylor and wonderful art production by Rebecca Horne made this job a killer combination of creativity, a pleasant collaboration and quality work.
The brief for this series was pretty straight forward: Maker’s 46, shot on red – bold. Together with the agency, we were able to expand on this concept quite a bit. We incorporated the iconic red wax from the seal of the bottle as the main visual element that ties everything together. Megan’s wax melting & pouring skills for all the surfaces / backgrounds as well as her hand made miniature props were really quite impressive…! Even Graphis concurs and recognized the ads with a gold and silver award in this year’s Graphis Advertising Annual 2015.
View the full series, including the video, here -> Maker’s 46
I am very happy that I was part of this incredible motion project by Director Michael Wiehart. If it’s true that ‘everything beautiful comes from hard work’, this short movie would certainly qualify. To see Michael’s wizardry and my liquids / splash work with the Phantom Flex, go here -> Re:lease. You can also watch behind the scenes footage here -> Re:lease, making of
Shooting still life & motion of splashes, bubbles and foam for Proactiv / X-out. Could every assignment be this fun? Thanks to brilliant Derek Montgomery, Marc Garbarini and Lisa Oropallo of Digitas New York and world class stylist Megan Caponetto.