Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig. Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer. I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign, through Mother NY. It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year. The creatives at Mother were wonderful partners in this endeavour and my team made me look good, once again.
We continued our series with Maker’s Mark for their iconic Maker’s 46 Bourbon Whiskey. Since it is only made during the winter months, we’ve decided to shoot it on a frozen lake. In the studio. With real ice. Well, maybe it’s easier to understand if you watch the video below…
The Art Directors Club of New York selected 24 aspiring creatives from 24 different cities around the globe, during their ADC Portfolio Nights. Each Portfolio Night city selected one person as their Portfolio Night All-Star. Throughout the first week of August, the All-Stars traveled to New York, where they participated in the third installment of ADC Portfolio Night All-Stars Week, to work together on a real creative project for a global brand.
I had the pleasure of hosting this incredible group of young creatives at OFFSET for a Drinks Photography workshop and fun shenanigans afterwards. Take a peek to meet the ADC All-Stars:
Craftsmanship. Not a word usually used when drinking Tequila. In this case however, craftsmanship was not only evident in this smooth Tequila, but also in the crystal clear ice made by Okamoto Custom Ice Studio. “If you have such a quality spirit like Dragones, to dilute that with conventional ice is not ideal,” according to Okamoto. “Exceptional ice allows for minimal dilution and to bring out the purest, cleanest flavor when serving Casa Dragones Blanco on the rocks.”
Working on a new campaign with an agency (Mouth NY) and a contributor so dedicated, is a real pleasure. Since we prefer shooting with real ice and real ingredients, he turned out to be the perfect collaborator. You can check out the incredible ice sculptures made by Okamoto studio here -> http://www.okamotostudionyc.com/
The brief for this series was pretty straight forward: Maker’s 46, shot on red – bold. Together with the agency, we were able to expand on this concept quite a bit. We incorporated the iconic red wax from the seal of the bottle as the main visual element that ties everything together. Megan’s wax melting & pouring skills for all the surfaces / backgrounds as well as her hand made miniature props were really quite impressive…! Even Graphis concurs and recognized the ads with a gold and silver award in this year’s Graphis Advertising Annual 2015.
View the full series, including the video, here -> Maker’s 46
Ingredients: 10 Lemon Verbena Leaves, 4 Mint Leaves, 1 Feijoa (Pineapple Guava, 1 Kiwifruit, 20ml Green Kawawa Tea Syrup, 10ml Fresh Lime Juice, 150 ml Mineral Water
Scoop fruit and place in glass with mint, verbena, lime and syrup. Lightly muddle together (do not puree). Top and fill with ice. Fill 2/3 with soda water. Use bar spoon to lightly mix. Top with ice then soda. Garnish with Lemon Verbena Sprig.
Feeling like changing the M in Mocktail to a C? Add Sweet Vermouth and you will start pronouncing Feijoa (fey-yoh–uh) perfectly within a half hour. Cheers!
Another demanding & fun liquid art campaign. To show the benefits of Nutrilite milkshakes, we were asked to shoot & create liquid body shapes. 40 gallons of Nutrilite chocolate & vanilla milkshake were poured, splashed, thrown and splattered along our custom made plexi rigs. Our well worn kiddie pool took another beating and the clean-up was epic. Thanks to Jiae, John & Kara for all their creative input, and to my fantastic team -> liquid stylist, botanical stylists, rig maker, assistant, digital tech and retoucher.
Continuation of my collaboration with Tribal DDB for Alcon, with another highly technical assignment, shooting contact lenses, splashes, drips and droplets. Phase One IQ180 + macro lenses really came in handy for this. It was a great combination of applying lighting skills & using creativity to shoot something that is clear and tiny and wet and did I mention tiny…?