ApotheCARE Essentials

The theme of shooting plants and botanicals continues, this time for Unilever and  ApotheCARE Essentials.  Usually, clients tell me that they are either drawn to my images or that my style matches the visual identity of their products.  It was a flattering first to hear that my bio description of how I approach my work was synonymous to the outline of their brief.  With such agency-client-photographer alignment, our multi-day and multi-season project was bound to be worthwhile.  I really enjoyed the scientific element of this assignment, visualizing phyto-extraction.  It’s a pleasure to work precisely and in great detail to bring out the beauty of each ingredient.

Retouching by Leo Rocha & Tomo Hatano.  Special thanks to our botanical stylist Annie Edwards and my whole team for a smooth and inspiring production.  Also, Red Hook Catering – thanks for keeping all my collaborators & creatives happy every month!

Full image gallery: ApotheCARE Essentials

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New You Magazine – Edible Flowers & Cosmetics

As a photographer, there’s hardly anything more rewarding than to be hired and given total freedom by an art director.  The trust expressed in this gesture is always so invigorating.  Thanks Seung!  For our page opener and image series on ‘Edible Flowers’ for New You Magazine, I could count on absolutely beautiful, world class food styling by Victoria Granof and for our story for ‘Beauty Now’, prop. stylist Thom Driver did an exceptional job.  I am looking forward to shooting with all of them again soon.

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