Archive’s 200 Best Ad Photographers Worldwide 2018/19

Having made the cut once again and for the 5th time in a row since 2010/11, I’m grateful for the opportunity to acknowledge my collaborators who not only make it fun to be on a shoot, but also bring their vast knowledge, passion and tremendous skills to each assignment, to produce beautiful work and to make me look good!  I’m excited to shoot with you for many more years to come.

The following friends and artists contributed to the portfolio that was selected for the new edition of 200 Best Worldwide: Tomo Hatano, Leo Rocha, Simon Eugster, Alex Niki, Victoria Granof, Takako Kuniyuki, Scott Winegard, Anne Ertz, Seung Choi, Judith Regan, Matthew Kenney, Keren Sachs, Paula Greenberg Goldner, Elizabeth Poje, Jonathan Nesteruk, Michael Carbone, Ryan Liu.

Full image gallery: 200 Best

Luerzer’s Archive 200 BAP Worldwide 2018/19: Sneak Peak


FoodPhoto Festival 2017

The FoodPhoto Festival in Denmark once again brought together some of the most renowned food photographers, stylists, art directors and magazine editors from 32 different countries, to exhibit their images, conduct workshops, portfolio reviews and conferences.  I was happy to attend again and to hold two workshops on Daylight Food Photography, as well as a conference on the same topic.  A big thank you to organizer Guenter Beer and his team, who did an amazing job producing the World’s only FoodPhoto Festival.  Here are some impressions from Vejle:


Archive’s 200 Best Ad Photographers Worldwide 2016/17

The joy to be selected again by Archive for ‘200 Best Ad Photographers Worldwide 2016/17!  I was planning on working as a lifeguard in Hawaii, but it got postponed by the jury of Archive.  Sending my sincere gratitude to all who have collaborated with me over the years to create beautiful work, and most importantly, shared a good time.


Communication Arts Photography Annual 2015 / Pink Lady® Food Photographer of the Year Finalist

Very happy to announce that my work was selected again for the Communication Arts Photography Annual this year as well as for the London-based Pink Lady® Food Photographer of the Year Awards.  Couldn’t be happier to be among such a select few talented photographers.  I’ll let the lovely blog post by my agent do the talking for now…

Communication Arts Photography Annual 2015


Pink Lady® Food Photographer of the Year 2015 – Finalist




Maker’s 46

The brief for this series was pretty straight forward: Maker’s 46, shot on red – bold.  Together with the agency, we were able to expand on this concept quite a bit.  We incorporated the iconic red wax from the seal of the bottle as the main visual element that ties everything together.  Megan’s wax melting & pouring skills for all the surfaces / backgrounds as well as her hand made miniature props were really quite impressive…!  Even Graphis concurs and recognized the ads with a gold and silver award in this year’s Graphis Advertising Annual 2015.

View the full series, including the video, here -> Maker’s 46




American Photography 30 – 2014

Happy to have my work chosen again for ‘American Photography’.  If you have time, stop by this Thursday November 6th 2014 to see the images hanging at The Masonic Hall Grand Lodge and stay for the party from 7-11pm!  To get tickets, go -> here.  In the meantime, here’s a link to the gallery on AI-AP -> American Photography 30 / 2014.




Archive’s 200 Best Ad Photographers Worldwide 2014/15

I am very honored to have been selected again by Archive for ‘200 Best Ad Photographers Worldwide’ this year.  Going with the flow and postponing my surfboard waxing & paddle board rental business for another 2 years I guess.  Until then, I am happy to have my work published alongside photographers such as Alex Telfer, Nadav Kander, Kenji Aoki, Chris Buck, James Day, Jason Hindley, Julia Fullerton Batten and many other brilliant artists.

200 Best Ad Photographers Worldwide Adrian Mueller New York


Resource Magazine – PhaseOne IQ 180

Chosen by Resource Magazine to receive a Phase One IQ 180 and 645DF+ Medium Format Camera System for the month of December, as the winner of their ‘Streamline your Workflow‘ contest -> view fancy article here.  Many thanks to Digital Transitions, Phase One, DF Studio, Gotham Imaging and Resource Magazine!  Looking forward to show you what we are going to use this camera and digital back for!  With 80 megapixels and a raw file size of 229 mb, I will have to buy some more hard drives for storage, it seems…


Communication Arts Advertising Annual 2012

Amazing!  5 for 5.  Ingredients in my photographic steroid cream -> Mark Borow, Prop Maker / Tim Cole, Art Director / Dave Holloway & James Mikus, Creative Directors / McGarrah Jessee Inc., Ad Agency / Costa, Client.  NOT NEEDED: CGI or Digital Imaging.  Go here to see the full series.