An assignment that brought back vivid memories from my childhood. Chocolate and mint as a combination was always difficult to resist and I can’t remember how many kilo tons of York Peppermint Patties and Thin Mints I ate as a boy. A true after-dinner tradition & experience together with my father. When Hershey’s got in touch for new packaging executions, I was willing to be paid in product, but my agent nixed that proposal for some reason. I guess she’s not as big a fan 🙂
Another great chocolate enthusiast I could win for this project was Food Stylist Nir Adar, who is an absolute master when it comes to chocolate and ice cream styling. We couldn’t have had a better collaborator on this endeavor. Thanks also to Fernanda at Hershey’s and Anna & Sylvie at NiCE for a seamless pre-production and a super pleasant shoot. You were a all gems to work with.
Wonderful collaboration with world-class illustrator Ben Wiseman, for the launch of Westfield department stores at the World Trade Center Oculus. Lovely combination of photography and illustration, stills and motion. Much gratitude to Jen, Jason, Erin and Alexia at Mother NY for excellent creative direction and for keeping the shoots running so smoothly.
You see this crew? Impossible not to have a successful shoot or bright days. Thank you Mullen Lowe, NY Bakery and my regulars to make this more fun than officially allowed. Looking at you Tomo, Chen, Takako, Alex, Billy, Sharon, Cristina & Fangchi…
Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig. Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer. I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign, through Mother NY. It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year. The creatives at Mother were wonderful partners in this endeavour and my team made me look good, once again.
I love to travel and when I’m not shooting stills, food or liquids in New York, you’re likely to find me near a beach, mountain or hot spring somewhere on this planet. The lovely people of Erwin Penland let me combine my stills with travel imagery for our latest job with TUMI. An absolute pleasure to work with the whole EP creative team, especially Dana Kandic, art producer extraordinaire!
You can view the full still life and motion series here ->
The joy to be selected again by Archive for ‘200 Best Ad Photographers Worldwide 2016/17! I was planning on working as a lifeguard in Hawaii, but it got postponed by the jury of Archive. Sending my sincere gratitude to all who have collaborated with me over the years to create beautiful work, and most importantly, shared a good time.
We continued our series with Maker’s Mark for their iconic Maker’s 46 Bourbon Whiskey. Since it is only made during the winter months, we’ve decided to shoot it on a frozen lake. In the studio. With real ice. Well, maybe it’s easier to understand if you watch the video below…