DDB / Pepsi-Lipton Pure Leaf THC

Handcrafted tea, organic ingredients and real ice – a delicate and visually lyrical approach for the new Pure Leaf / Tea House Collection campaign, by Pepsi-Lipton.  To highlight craftsmanship and quality, we decided to shoot on a tea master’s work bench – a beautiful piece of  white washed ash.  We sent out two food styling teams to gather wild blackberry bushes in Upstate New York & Western Pennsylvania and our dedicated prop stylists and producers embarked on a round the globe journey for in-season White Honeysuckle.  How we finally found it merits a separate post; all I can say it was incredible and worth all the effort!  Thanks to Makoto Aoki at Swell for having the ‘back-up hand made super gorgeous White Honeysuckle’ ready, just in case.

Beautiful food & drink styling by Liza Jernow, prop styling by Alex Niki, ice by Okamoto, expert retouching by Simon Eugster (yes, the labels were placed in post, under the mist…)

Full series: Pepsi-Lipton Pure Leaf / Tea House Collection

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