Monthly Archives: February 2011

DDB New York – Alcon contact lenses
As always, this started with a succinct and beautiful brief by Creative Director Jason Macbeth: ‘Wetness and Flexibility. True science is a work of art.’ Never thought that a contact lens on a water droplet could even be photographed. Too

DDB New York – Alcon contact lenses
As always, this started with a succinct and beautiful brief by Creative Director Jason Macbeth: ‘Wetness and Flexibility. True science is a work of art.’ Never thought that a contact lens on a water droplet could even be photographed. Too