Archive’s 200 Best Ad Photographers Worldwide 2018/19

Having made the cut once again and for the 5th time in a row since 2010/11, I’m grateful for the opportunity to acknowledge my collaborators who not only make it fun to be on a shoot, but also bring their vast knowledge, passion and tremendous skills to each assignment, to produce beautiful work and to make me look good!  I’m excited to shoot with you for many more years to come.

The following friends and artists contributed to the portfolio that was selected for the new edition of 200 Best Worldwide: Tomo Hatano, Leo Rocha, Simon Eugster, Alex Niki, Victoria Granof, Takako Kuniyuki, Scott Winegard, Anne Ertz, Seung Choi, Judith Regan, Matthew Kenney, Keren Sachs, Paula Greenberg Goldner, Elizabeth Poje, Jonathan Nesteruk, Michael Carbone, Ryan Liu.

Full image gallery: 200 Best

Luerzer’s Archive 200 BAP Worldwide 2018/19: Sneak Peak

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ApotheCARE Essentials

The theme of shooting plants and botanicals continues, this time for Unilever and  ApotheCARE Essentials.  Usually, clients tell me that they are either drawn to my images or that my style matches the visual identity of their products.  It was a flattering first to hear that my bio description of how I approach my work was synonymous to the outline of their brief.  With such agency-client-photographer alignment, our multi-day and multi-season project was bound to be worthwhile.  I really enjoyed the scientific element of this assignment, visualizing phyto-extraction.  It’s a pleasure to work precisely and in great detail to bring out the beauty of each ingredient.

Retouching by Leo Rocha & Tomo Hatano.  Special thanks to our botanical stylist Annie Edwards and my whole team for a smooth and inspiring production.  Also, Red Hook Catering – thanks for keeping all my collaborators & creatives happy every month!

Full image gallery: ApotheCARE Essentials

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PLANTLAB

It was a massively inspiring, labor intensive and time consuming project. Together with brilliant chefs Matthew Kenney and Scott Winegard, we created PLANTLAB, a 300 page cook book published by Regan Arts / Phaidon.  29 days of shooting in LA, Miami and New York over a period of 5 months; cooking, styling and capturing a total of 222 images.

PLANTLAB celebrates innovative plant based cuisine. The 90-plus recipes employ a modern, creative approach organized in four sections that build on progressing skills: Fundamentals, Advanced, Professional, and Future of Food.

I have no doubt that this book will further transform how society views plant based cuisine and I’m very happy to be a part of this effort.

Available on reganarts.com and amazon.com.

Full image gallery: PLANTLAB Cookbook

Feel like flipping through the book for a quick preview?  Enjoy:

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FoodPhoto Festival 2017

The FoodPhoto Festival in Denmark once again brought together some of the most renowned food photographers, stylists, art directors and magazine editors from 32 different countries, to exhibit their images, conduct workshops, portfolio reviews and conferences.  I was happy to attend again and to hold two workshops on Daylight Food Photography, as well as a conference on the same topic.  A big thank you to organizer Guenter Beer and his team, who did an amazing job producing the World’s only FoodPhoto Festival.  Here are some impressions from Vejle:

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Hershey’s York Peppermint Patties

An assignment that brought back vivid memories from my childhood.  Chocolate and mint as a combination was always difficult to resist and I can’t remember how many tons of York Peppermint Patties and Thin Mints I ate as a boy.  A true after-dinner tradition & experience together with my father.  When Hershey’s got in touch for new packaging executions, I was willing to be paid in product, but my agent nixed that proposal for some reason.  I guess she’s not as big a fan 🙂

Another great chocolate enthusiast I could win for this project was Food Stylist Nir Adar, who is an absolute master when it comes to chocolate and ice cream styling. We couldn’t have had a better collaborator on this endeavor.  Thanks also to Fernanda at Hershey’s and Anna & Sylvie at NiCE for a seamless pre-production and a super pleasant shoot.  You were all gems to work with.

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Mother NY-Westfield

Wonderful collaboration with world-class illustrator Ben Wiseman, for the launch of Westfield department stores at the World Trade Center Oculus.  Lovely combination of photography and illustration, stills and motion.  Much gratitude to Jen, Jason, Erin and Alexia at Mother NY for excellent creative direction and for keeping the shoots running so smoothly.

Prop Styling by Alex Niki & Ashley Naum/ThePropStylist – Retouching by Andi Kuonath/RedFishBlack

Full gallery -> https://fabrik-studios.com/recent-work/westfield/1

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TUMI Mariella

Tumi’s ‘Brains & Beauty’ campaign for the new Mariella tote.  Happy to see that brains is  mentioned first!  Like the bag, our set is usually highly functional and OCD neat (see image below); looking at you super digitech Jonathan 🙂    In black, it could even be used as a man’s bag, right Joey…?   Our fantastic AD/CD team of Jay, Bee, Tim and Dana made it a pleasure to work on this project and our prop stylist made it a pleasure to shoot -> Alex Niki / ThePropStylist

Link to gallery -> https://fabrik-studios.com/recent-work/tumi-mariella/1

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Mullen Lowe-NY Bakery

You see this crew?  Impossible not to have a successful shoot or bright days.  Thank you Mullen Lowe, NY Bakery and my regulars to make this more fun than officially allowed.  Looking at you Tomo, Chen, Takako, Alex, Billy, Sharon, Cristina & Fangchi…

Full series -> https://fabrik-studios.com/food/ny-bakery/1

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Mother NY-Stella Artois

Anybody who knows me is well aware that beer is one of my absolute favorite beverages, to shoot and to enjoy after a good gig.  Years back when I thought of clients I would love to work with, Stella Artois was always among the top of my list – beautiful aesthetics, clean lines, a clear visual identity & excellent beer.  I’m very happy that I now got to collaborate with Stella on their Global Holiday Ad Campaign, through Mother NY.  It was as much fun shooting the dancing chalices and bottles as it was to scream STELLLAAAAAAA all day long, trying to impersonate Marlon Brando in ‘A Streetcar Named Desire.’ It easily turned into one of the most enjoyable assignments of the year.  The creatives at Mother were wonderful partners in this endeavour and my team made me look good, once again.

Prop Styling by Megumi Emoto, Drink Styling by Takako Kuniyuki, Retouching by Leo Rocha, Digital Techs Tomo Hatano and Jonathan Nesteruk.

Wishing you all very Happy Holidays and a great 2017 – Cheers!

05_adrian_mueller_stella_artois

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New location work

Here are a few images from my latest trips to Hawaii, Switzerland and Japan.  Very convenient that family and friends are living in all three locations!  If you want to see more, you can follow me around on IG, if you like:  Instagram: mueller.adrian

Full location gallery: barcelonatokyozurichfrankfurthonolulunewyorklosangelesjapanhawaii

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